Web Design: ANZ Circle Campaign
ANZ Circle is a new rewards program that gives customers access to exclusive offers simply for being ANZ customers. I designed a web page to educate and engage users about ANZ Circle, showcasing offers they can benefit from. Throughout the process, I mapped out user journeys, developed drafts and collaborated with stakeholders to gather feedback. As a result, I designed an engaging page aimed to excite users to join ANZ Plus to earn rewards that benefit them.
Web Design: My Accounts Feature
I designed a web page to showcase the new 'My Accounts' feature, aimed at educating users and highlighting its benefits. As part of my design process, I mapped out user journeys, considering both positive and negative experiences to identify potential challenges. By considering these pain points, I developed solutions that prevented potential negative experiences into positive ones, ensuring the design was clear, engaging and user-friendly for a wide audience.
Web Design: Security Campaign
Created a new webpage for the ANZ Plus 2024 Security campaign to showcase their new security features. The goal was to educate customers about ANZ Plus’ strong security features and excite users to join ANZ Plus.
Web Design: Medical AI Bot
Designed engaging web pages for Oscer, focusing on capturing user attention through visually appealing and user-friendly layouts.
Web & eDM Design: Paris Olympics Campaign
Designed web pages for the ANZ Plus Paris Olympics 2024 campaign sponsored by Visa, creating an immersive experience that highlighted the benefits for participants. This approach resulted in increased customer acquisition.
Guideline (internal use)
I designed a comprehensive style guide for ANZ Plus coaches to follow. This guide emphasises simplicity and consistency in the use of articles that our internal team of coaches refer to for instructions and information when helping customers with their banking needs.